enbatt

Hello,

My name is Mi-So Lee, and I am the CEO of BATT.

BATT stands for "Better Agriculture To grow Together." Our company was founded with the vision of creating a world where everyone can grow together through better agriculture.

As an agricultural content company connecting cities and rural communities, we are committed to building a sustainable future for agriculture, together with you.

Today, agriculture is more than just an industry for production; it holds the key to our lives, our environment, and the sustainability of generations to come. Yet, for many people, agriculture still feels unfamiliar—sometimes even avoided.

While professions like designers or developers are dream jobs for many children, it is rare to find someone who dreams of becoming a farmer. However, without farmers, the future of agriculture would be bleak.

That’s why we want to create a society where being a farmer is a dream. We want to show that agriculture can be a source of hope and possibility, and share that vision by connecting people from all walks of life.

BATT stands at the center of this connection—reimagining agriculture and engaging with people through enjoyable content and meaningful products.

Our journey began from the smallest of places: an experiment with a single potato in a corner of my father’s farm. That experiment has grown into a team of dozens, recording cumulative sales in the billions and proving new possibilities for agriculture.

“Gamjabat” is the very first brand we are introducing. Our signature potato bread, featuring diverse varieties and unique charms, is more than just food—it’s content that embodies the value and joy of agriculture. Through this product, we hope to connect cities and countrysides, and ultimately, “fields” across the world.

I am delighted to be starting the first step of this journey in Japan. I sincerely hope the warm and humble story of Gamjabat will spread far and wide in Japan, and that together, we can continue to create a sustainable agricultural ecosystem for all.

Thank you.

Hello,

My name is Mi-So Lee, and I am the CEO of BATT.

BATT stands for "Better Agriculture To grow Together."

With this philosophy, our company was founded to create a world where everyone can grow together through better agriculture.

As an "agricultural content company connecting cities and rural areas,"

we are dedicated to building a sustainable future for agriculture together with you all.

Today, agriculture is more than just an industry for production; it has become an essential value for life, the environment, and future generations.

However, for many people, agriculture still feels unfamiliar and, at times, even avoided.

Many children dream of becoming designers or developers,

but very few dream of becoming farmers. Without farmers, there is no future for agriculture.

That is why we strive to create a society where "being a farmer" is considered a dream.

We want to show that agriculture can be a source of hope and possibility,

connecting with people from all fields and sharing this vision together.

BATT stands at the center of these connections, reimagining agriculture,

and communicating with many people through joyful content and products.

Our journey began from a small experiment with a single potato in a corner of my father's farm.

That small start has now grown into an organization with dozens of team members,

achieving cumulative sales in the billions and proving new possibilities in agriculture.

"Gamjabat" is our very first brand.

Our potato bread, which captures the charm of various potato varieties, is not just a food product,

but a piece of content that delivers the value and joy of agriculture.

Through this potato bread, we hope to connect cities and rural areas, and eventually "fields" around the world.

We are delighted to take our first step of this journey in Japan.

We hope the warm and humble story of Gamjabat will be spread throughout Japan,

and we look forward to building a sustainable agricultural ecosystem together with you.

Thank you.